Introduction
Selling and creating digital products is an exciting opportunity in the booming e-commerce market. Whether you’re a creative entrepreneur selling ebooks or a developer offering software licenses, you need a reliable platform that simplifies the process. Among the most popular choices are SendOwl and Easy Digital Downloads (EDD).
While SendOwl is known for its simplicity and ease of use, EDD excels with customizability and scalability, especially for WordPress users.
This comprehensive guide, 2025 will cover everything you need to know about the SendOwl vs Easy Digital Downloads comparison and other aspects of these platforms to sell profitable digital products in 2025.
- Detailed feature comparisons.
- Pros and cons of each platform.
- Pricing breakdowns and scalability insights.
- Frequently asked questions and expert advice.
So let’s start with Us!
SendOwl vs Easy Digital Downloads Comparison – Which is Best?
Why Compare SendOwl and EDD?
According to recent reports, global digital product sales are projected to grow by 15% annually. Platforms like SendOwl and EDD enable sellers to tap into this market with ease.
But which digital products suit your business goals?
Let’s explore!
What Is SendOwl?
SendOwl is a standalone platform tailored for selling digital goods. It supports creators selling everything from memberships to digital files and subscriptions, offering a wider range of use cases beyond WordPress.
Is SendOwl Better for Beginners?
Yes, SendOwl is beginner-friendly due to:
- Easy Setup: Simple dashboard and no technical skills needed.
- All-in-One Features: Secure file delivery, subscriptions, and affiliate tools included.
- Flexible Integrations: Works with websites, blogs, and social media.
- Affordable Pricing: Budget-friendly plans for small businesses.
- Great Support: Helpful guides and responsive customer service.
Conclusion: SendOwl is ideal for beginners starting with digital product sales.
What Is Easy Digital Downloads?
Easy Digital Downloads (EDD) is a WordPress plugin designed to simplify selling digital products such as eBooks, software, and music.
It focuses exclusively on digital downloads, making it a streamlined option for creators looking to monetize their content.
Are Easy Digital Downloads Better for Beginners?
Yes, Easy Digital Downloads (EDD) can be beginner-friendly, especially for WordPress users. Here’s why:
- WordPress Integration: Designed specifically for WordPress, making it easy for users familiar with the platform.
- Simple Setup: Offers a straightforward process for adding and managing digital products.
- Extensive Documentation: Clear guides and tutorials help beginners navigate features.
- Affordable Pricing: A free version with essential features is available, ideal for small-scale sellers.
- Scalable Add-Ons: Beginners can start small and add features like subscriptions or payment gateways as they grow.
Conclusion: EDD is great for beginners using WordPress, but it may require familiarity with plugins and customization compared to platforms like SendOwl.
Difference between SendOwl vs Easy Digital Downloads
1. Overview of SendOwl
SendOwl is a robust platform designed for selling digital products efficiently.
Features of SendOwl
- Ease of Use: Simple, intuitive dashboard for beginners and professionals.
- Payment Gateways: Supports multiple gateways, including Stripe, PayPal, and Apple Pay.
- Product Delivery: Automated delivery of files and links.
- Upselling Tools: Offer discounts and bundles to boost sales.
- Subscription Management: Ideal for recurring products.
- Built-in Affiliate System: Recruit affiliates to expand your reach.
Pros
- User-friendly interface.
- Affordable pricing for small businesses.
- Excellent affiliate tools.
Cons
- Limited customization options.
- May not scale well for complex e-commerce setups.
How Does SendOwl Work?
- Versatile Purchase Options: Embed buy buttons and forms anywhere.
- Secure Delivery: Protect files with download limits and expiry dates.
- Subscriptions & Affiliates: Manage recurring payments and affiliate programs.
- Payment Support: Accept payments via PayPal, Stripe, and more.
SandOwl Pricing Plan
| Plan | Price | Features |
|---|---|---|
| Basic | $9/month | Sell up to 30 products. |
| Premium | $39/month | Unlimited products, affiliate tools. |
| Custom | Contact | Tailored solutions for enterprises. |
Notable Advantage: SendOwl does not charge transaction fees, making it cost-effective for high-volume sellers.
2. Overview of Easy Digital Downloads (EDD)
EDD is a WordPress plugin tailored specifically for digital product sellers.
Features of Easy Digital Downloads
- WordPress Integration: Seamlessly integrates into WordPress websites.
- Customizability: Highly flexible with themes and extensions.
- Payment Options: Supports Stripe, PayPal, and more.
- Licensing Management: Perfect for selling software licenses.
- Extensive Extensions: Add-ons for email marketing, reporting, and more.
- Multi-product Support: Easily manage a wide range of digital goods.
Pros
- Fully customizable for WordPress users.
- Powerful reporting and analytics.
- Active community support.
Cons
- Requires WordPress to function.
- The steeper learning curve for beginners.
How Does EDP ‑ Easy Digital Products Work?
- Automatic File Delivery: Instantly delivers digital files after purchase.
- Simple Setup: Easy upload and product assignment in Shopify.
- Custom Emails: Branded email templates for download links.
- Order Tracking: Monitor downloads and customer activity.
Easy Digital Downloads
| Plan | Price (Year) | Features |
|---|---|---|
| Personal Pass | $99/year | 1 site, essential tools. |
| Extended Pass | $199/year | Premium extensions for 1 site. |
| Professional | $299/year | Advanced tools for email and subscriptions. |
| All Access | $499/year | All extensions for unlimited sites. |
Pro Tip: While EDD may seem pricier upfront, its scalability and extension support justify growing businesses’ costs.
Pricing Comparison SandOwl vs Easy Digital Downloads
SendOwl Pricing
SendOwl offers simple pricing tiers:
- Basic Plan: $9/month for 30 products.
- Premium Plan: $39/month with unlimited products and advanced features.
- Customize Plans: Best for large businesses with specific needs to cover.
Notable Advantages:
- There are no transaction fees on any plan, and you can cancel anytime.
Easy Digital Downloads Pricing
EDD uses an annual pricing model:
- Personal Pass: $99/year for one site.
- Extended Pass: $199/year with premium extensions.
- Professional Pass: $299/year with advanced tools like email marketing.
- All Access Pass: $499/year for all extensions and unlimited sites.
Notable Advantages:
One-time license purchases for extensions can save money in the long run.
Usability and Setup
SendOwl
- Setup Process: Straightforward and quick; no coding required.
- Interface: Clean and minimalistic, perfect for users new to e-commerce.
Easy Digital Downloads
- Setup Process: Requires WordPress installation and some technical know-how.
- Interface: Flexible but more complex due to its customizable nature.
Integration and Scalability
SendOwl Integrations
- Email Marketing: Integrates with Mailchimp and ConvertKit.
- Payment Gateways: Stripe, PayPal, Bitcoin.
- Social Media Integration: Best options to share products on your social media handles effortlessly.
- Scalability: Great for small to medium-sized businesses, but may lack advanced enterprise-level tools.
Easy Digital Downloads Integrations
- Plugins and tools: Best for WordPress plugins like WooCommerce.
- Payment Gateways: Supports over 10 payment methods.
- Various Extensions: With the help of the extensions you can track analytics,
- marketing, and customer management.
- Scalability: Suitable for scaling businesses, thanks to its extensive add-ons.
Customer Support and Documentation
SendOwl
- Support Channels: Email support with a detailed knowledge base.
- Documentation: Comprehensive guides for setup and troubleshooting.
Easy Digital Downloads
- Support Channels: Email and ticket-based support for premium users.
- Documentation: Offers an extensive library of tutorials and community forums.
Who Should Choose SandOwl vs EDD?
Choose SendOwl If:
- You need a quick and easy setup.
- You’re looking for built-in affiliate tools.
- Your focus is on simplicity and affordability.
Choose Easy Digital Downloads If:
- You’re a WordPress user.
- Customizability and scalability are essential.
- You sell complex digital products like licenses or subscriptions.
Fun Facts you need to know!
- SendOwl users experience an average 20% boost in revenue using its upsell features.
- EDD has over 3 million active installations on WordPress.
- The most popular products sold on SendOwl are eBooks and online courses, while EDD excels with software and licenses.
- Digital product sales are expected to grow by 15% annually through 2026.
- SendOwl users report a 20% increase in revenue after implementing upselling tools.
Frequently Asked Questions
Which is better for scaling a business?
EDD is ideal for scaling as it integrates seamlessly with WordPress and offers extensive extensions for customization. SendOwl is simpler but may have limitations for highly scalable setups.
Are there transaction fees on these platforms?
SendOwl doesn’t charge transaction fees but your payment gateway might. EDD also doesn’t charge transaction fees, though you must account for gateway charges like PayPal or Stripe fees.
Can I sell physical products on SendOwl or EDD?
Both platforms allow you to sell physical products, but SendOwl is better suited for physical goods with features like shipping options.
Can I migrate from SendOwl to EDD or vice versa?
Yes, migration is possible, but it may require exporting/importing data manually or using third-party tools. Check documentation or support for guidance, as the process varies based on your store setup.
Which platform is better for affiliate marketing?
SendOwl is better for built-in affiliate marketing tools, making it easy to set up and manage. EDD requires additional plugins for affiliate marketing, which adds flexibility but involves more effort.
Final Thoughts
In Conclusion, When deciding between SendOwl and Easy Digital Downloads, consider your business needs, budget, and technical expertise.
SendOwl is perfect for beginners and small businesses that want a no-fuss solution.
EDD shines for WordPress users who need advanced customizations and scalability.
Regardless of your platform, both are reliable options for selling digital products in 2025.
Ready to launch your digital product store?
Pick the platform that aligns with your vision and start building your e-commerce empire today!
If you have any thoughts or suggestions about the SendOwl and Easy Digital Downloads comparison and other aspects, please write to us in the comment section below.
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